Branding & Website Design
Strata Nova Studio
I designed a lightweight brand system and website to support a mural studio.
The Assignment
Design brand guidelines and a website for a mural studio, focused on presenting large-scale artwork through calm, modern design and process-driven storytelling.
Project Considerations
My Role
Project Goals
Establish a clear, modern brand system
Let the work stand out without visual noise
Use process and motion to build trust and clarity
Create a flexible structure that scales
Strategic Approach
Use a neutral, layered visual system to support bold artwork
Limit color and typography to keep focus on content
Incorporate timelapse video sparingly to show craftsmanship
Design simple, repeatable page patterns to guide users confidently
Brand Guidelines
Simplified brand guidelines to ensure visual consistency across voice, logo usage, and imagery.
Website
Selected pages from the website, designed and built in WordPress.
Why This Project Matters
This project demonstrates how I approach brand and website design for creative services — focusing on clarity, restraint, and structure so the work itself can take center stage. Rather than overbuilding assets, I created a lightweight system that supports trust, scalability, and ease of use across the site.