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Credit Cards Product Launch
- Campaign Strategy & Personas
- Creative Direction
- Cross-Functional Leadership
- Collateral Development & Execution
- Stakeholder Management
Indirect Onboarding – Member Retention Strategy
- Lifecycle & Journey Strategy
- Member Experience Design
- Messaging Architecture & Sequencing
- Cross-channel Planning (Email, SMS, Direct Mail)
- Behavioral Segmentation & Optimization
Branding & Website Design
- Brand identity exploration & refinement
- Visual systems that support creative work
- Website structure, layout, and content flow
- Thoughtful design decisions grounded in use
- WordPress design & build
Instructional Design Projects
- Needs analysis & learning strategy
- ADDIE-based course design and development
- Self-paced learning and microlearning solutions
- Storyboarding, scripting, and content structuring
- Measurement of learning and business impact
Supporting Design Work: Logos & Visual Identity
- Logo and visual identity exploration
- Concept development and iteration
- Symbol, mark, and typography design
- Range across industries and styles
- Final logos built for real-world use
